Production Start of All-New Chevrolet Colorado Nears

BANGKOK – General Motors manufacturing plant in Rayong, Thailand, is getting ready to start regular production of the all-new Chevrolet Colorado midsize pickup.

The plant, which has undergone a $300 million transformation, including retooling of the entire vehicle assembly line, this week completed final build checks on pre-production models.

When it begins rolling off the production line in October, the Colorado will include crew-cab and extended-cab variants powered by GM’s new fuel-efficient, four-cylinder Duramax diesel engines, also built at Rayong.

GM Thailand Vice President of Manufacturing Kaher Kazeem said the all-new Colorado will be built to world-class quality standards by a highly skilled workforce using GM’s global manufacturing systems and technology.

“This is GM Thailand’s largest-ever engineering and manufacturing program.  It is proof of the outstanding skills and capability that exist in this country, and represents a firm commitment to our strategy of building where we sell,” Mr. Kazeem said. “It has been a long journey, but it’s incredibly rewarding to see the hard work and commitment of our team resulting in the production of a world-class vehicle in every way.”

He added, “The Colorado program demonstrates that our manufacturing operations have the ability to meet the needs of the local and global marketplace now and well into the future. This is a truck of which Thailand can be proud.”

To produce the new model, GM Thailand added a large robotic press line to the plant and upgraded the automation on an existing press line. The new line can produce seven panels per minute, or 2.3 million panels per year.  Laser scanning technology has been adopted to ensure precise build quality.

The plant’s body shop likewise received new tooling and robotic lines, while the paint shop received a major tooling upgrade.

The general assembly area in the facility was completely overhauled to accommodate new tooling, a lean material delivery system and dynamic vehicle testing equipment to validate engine and acceleration performance.

GM Thailand also introduced all-new assembly checking and error-proofing equipment while upgrading its test track to assess final production vehicles before they leave the plant.

There are currently 3,400 employees onsite at GM’s Rayong facility. At full capacity, it can produce up to 180,000 vehicles per year.

GM Thailand currently manufactures the Chevrolet Cruze and Captiva SUV models at Rayong in addition to the all-new four-cylinder Duramax turbo-diesel engines for use in the upcoming Colorado range.


Pine Belt Chevrolet: September 2011 New Car Specials.

Get the latest sales from Pine Belt Chevrolet of Eatontown!! Right now lease a brand new 2012 Chevy Equinox for just $199 a month!! Buy a 2011 Chevy Malibu for just $16,950 – Thats $7,000 off MSRP!! At Pine Belt Chevrolet of Eatontown will will buy more car for less money. Every new car purchase comes with 3 Years of FREE oil changes. Please give us a call with any questions direct at 732-542-1000. Also check us out on the web at

Pine Belt Chevrolet is currently your #1 Chevrolet dealer. From Toms River to Lakewood, Middletown to Ocean, Pine Belt Chevrolet will delivery like no one else. We look forward to hearing from you and thank you again for check us out!!


Pine Belt Chevy Equinox – Your Middletown, Ocean, and Toms River Chevy Dealer


Meticulous craftsmanship and upscale styling combined with a flexible interior and class-leading highway fuel economy(5,6) sets Equinox apart from the rest. With 32 MPG highway and a highway driving range of up to 600 miles, Equinox beats Honda CR-V, Toyota RAV4 and even Ford Escape Hybrid. Inside, there’s comfort for five and the most rear-seat legroom in its class, along with advanced safety and security features for added peace of mind.

With its sleek lines and rugged details, Equinox is engineered to attract attention. And with the aggressive split grille and the gold bowtie on display, Equinox is unmistakably Chevy.

Chrome Appearance Package
Add some style to the exterior with the Chrome Appearance Package, which includes: bright chrome door handles; chrome, heated, power-
folding mirrors;
and roof rack side rails with bright chrome inserts.

Roll in style: Equinox offers three stylish wheel choices, from standard 17″ aluminum wheels, to available 18″ machined aluminum wheels, to available 19″ chrome-clad aluminum wheels.


Comfort by design

Every aspect of the stylish interior was given considerable thought. Especially comfort and quietness. Equinox offers the most rear-seat legroom of any compact crossover, plus other comfort and convenience features like:

  • Standard power driver seat height and lumbar adjuster
  • Ten storage areas plus 63.7 cu. ft. of cargo space(9)
  • Available power-programmable liftgate that adjusts to your height
  • Quiet interior through use of acoustic laminated glass and sound-deadening materials
  • Seats up to 5

We know seat comfort is a top priority when selecting a new vehicle. That’s why we conducted exhaustive testing and added some design flair in an attempt to make sitting in Equinox as comfortable as — or even more comfortable than — sitting in your living room.

Beats Ford Escape Hybrid said, “Impressive [highway] fuel economy and smart packaging give the Equinox the opportunity to become a segment leader.” And at 32 MPG, Equinox stands out from the rest by offering highway fuel economy that Honda CR-V, Toyota RAV4 and even a Ford Escape Hybrid can’t match(5).

Go the extra mile

A fuel-saving 6-speed automatic transmission and a 2.4L ECOTEC 4-cylinder engine with direct injection means up to 600 highway miles between fill-ups. The 2.4L engine also features an ECO button that allows you to switch to a fuel-saving mode, which can increase your vehicle’s fuel economy when compared to normal operation.


Technology for the trip

With technology like an available Infotainment and Rear-Seat Entertainment Package, USB port(17) or a 40 GB hard drive, there’s something for everyone.

Chevrolet Wi-Fi by Autonet Mobile(12) turns Equinox into a mobile hotspot:
  • Available dealer-installed GM-licensed accessory provides multiple users with full Internet access inside the vehicle and up to a 150-foot radius around the vehicle
  • Passengers can connect with friends on social sites, stream videos on long trips or find maps
SiriusXM™ Satellite Radio and XM NavTraffic

SiriusXM Radio(13) with three trial months is standard. And when you opt for the touch-screen navigation system(14), you get XM NavTraffic(15), which gives you live traffic updates, for three trial months.

Rear-seat displays

Available rear-seat entertainment system with dual-mounted displays allows rear-seat passengers to share the fun, or one can watch a movie while the other can connect and play their video game. Two wireless headphones included.


Safety gets technical

Advanced technologies help you avoid collisions, including:

  • The StabiliTrak Electronic Stability Control System with Traction Control and rollover mitigation
  • Available All-Wheel Drive (AWD)
  • Four-wheel antilock brakes with Electronic Brake Force Distribution

The StabiliTrak Electronic Stability Control System with Traction Control and rollover mitigation is designed to improve vehicle stability on most road surfaces, especially during emergency maneuvers.

Rearview camera system

An available rearview camera system is intuitively positioned in the rearview mirror. The system is designed to help you see what’s behind you when traveling in Reverse at low speeds. Standard on 2LT and LTZ, available on 1LT.

This vehicle can be found at Pine Belt Chevrolet of Eatontown. We are your Eatontown, Ocean, Middletown Chevrolet Equinox dealer. This dealership in Eatontown, New Jersey with fantastic deals on all new & used Chevy cars, trucks, & SUVs. If you need Chevrolet service or parts in Neptune, Freehold, Jackson or Red Bank, PB Chevy in Eatontown New Jersey is the new & used car dealer for you! Just off exit 105 of Highway 18, our Route 36 Chevrolet dealership in Monmouth County is conveniently located to serve New Jersey Chevrolet drivers from Farmingdale, Howell NJ, and beyond!

Monmouth County Chevrolet drivers shop Pine Belt over the Chevrolet dealers in Ocean or Middletown NJ because of the PB Chevy’s Lifetime Guarantee. That’s right, Jackson, Neptune, Freehold, Farmingdale, and Howell NJ Chevrolet drivers come to Eatontown for a lifetime guarantee on all new Chevy and used cars, trucks, and SUVs.


Pine Belt Automotive: Meet The Dealer

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Pine Belt Automotive is one of the most premier auto groups in the tri-state area. For them, their customers are a point of paramount significance and it is their distinct honor to serve them in all their automobile needs. Pine … Continue reading