Forget about what compact cars have been, Cruze is everything a compact car should be. It gives you more of everything you need and deserve from efficiency to safety, features to styling. Conventional compact wisdom is challenged with one simple word: more.
It’s designed to fit seamlessly into your ever-evolving life. Cruze offers more cargo space3, more safety with best-in-class 10 standard air bags4, and more miles per gallon in the Cruze Eco. At 42 MPG5, it’s the best highway mileage of any gas engine in America. Your wallet is going to thank you.
All around, it’s more of what your life needs.
Exterior: An extension of personal style
Cruze exterior design gives you the presence of a more expensive car with its beveled hood, sharp angles and taut curves. Centered by the strong, attention-grabbing Chevrolet grille, its swept-back lamps lead the eye across its sculpted fenders, around the sides and back again. Bottom line? Don’t be surprised when people stop to admire.
And sure, Cruze leaves a lasting impression with its bold exterior design, but don’t forget those curves, lines and angles do more than just please the eye and turn heads. They improve the aerodynamics of Cruze, in the end optimizing fuel efficiency5 and helping you get the most out of each drop of fuel.
Interior: Generous room and comfort
It’s called a compact, but that just doesn’t seem fair to other compact cars. Its cavernous interior not only has more passenger room than Ford Focus sedan and Toyota Corolla, it beats them out with more cargo space too. And Cruze is smart about how to use all that space with 60/40 folding rear seats so you can find the room for larger items. There’s even refined touches such as rich colors, bold dials and details like available leather-appointed seats that give Cruze a premium feel.
You can even enjoy peace and quiet while driving. Cruze is designed to keep outside noise outside with a triple-sealed, acoustic-laminated glass windshield. When you’re inside Cruze, you’re wrapped in amenities uncommon among compact cars. No wonder it left an impression on the editors at Ward’s AutoWorld. They went on to name Cruze as one of Ward’s 10 Best Interiors of 2011, noting its sharp appearance and exceptional value.
Performance: Sophisticated performance, ride and handling. You want a car that makes the most out of every dollar you put in the gas tank, but without sacrificing performance and handling. To get those results you need to have a pretty impressive engine, and Cruze absolutely does.
The available 1.4L turbocharged engine is designed for fuel efficiency without compromising performance. It delivers 138 horsepower and accelerates with authority. Cruze takes on tight corners with rack-mounted electric power steering and a race-proven Z-link rear suspension on LT, LTZ and Eco automatic models. It’s a driving experience that just might surprise you. It sure surprised some of our competitors, especially when AMCI Testing announced that the 2011 Cruze LTZ outcornered the 2011 BMW 328i6 on dry pavement.
Eco holds the rest of the Cruze family to a high standard, and all the models live up to it. Standard 6-speed transmissions, like the manual in Cruze LS, help offer 36 MPG highway5. Then there’s the 6-speed automatic transmission available on LT and standard on LTZ, with the 1.4L turbocharged engine—a performance increase that helps Cruze offer 38 MPG highway5.
Cruze is one of the most tested vehicles in Chevrolet history, and that’s why we guarantee its quality with a 100,000-mile/5-year transferable Powertrain Limited Warranty.
Technology: From to-do list to to-done list, the 2012 Cruze offers up an extensive array of technology features to give you more conveniences throughout your day. Cruze has the latest in mobile technology and safety with the help of OnStar®, standard for the first six months8. And let’s face it, you want to enjoy every moment, even when driving. That’s why Cruze has an Infotainment system, equipping you with the latest entertainment features such as an available touch-screen navigation9 radio with Turn-by-Turn Navigation8, so you can do just that.
Small on the outside, big on the inside. Smart technology with next-generation efficiency. A $10,990 starting M.S.R.P. New dual injector system and sub-planetary CVT design. Combined city/highway fuel economy of 33 miles per gallon. New global “V” (for Versatile) platform. Refined styling, high quality interior.
There are myriad ways the all-new 2012 Nissan Versa Sedan breaks new ground for entry-level compact sedans. And many ways to sum them all up. But perhaps a simple statement is best: Innovation Within Reach.
“Compact cars are getting a lot of attention lately due to rising fuel costs and concerns about the environment. Yet many buyers are disappointed in what they find – vehicles rife with
compromise,” says Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “This new Versa Sedan, a ‘clean sheet’ ground-up design, takes small cars in a new direction – proving that you don’t have to sacrifice style for affordability, interior roominess for a smaller footprint, or drivability for high mpg.”
Small When You Need It, Big Where You Want It
Knowing that entry-level vehicles are used as “workhorses” – for commuting on weekdays, errand running on weekends and transporting family and friends all week long – the designers of the new Versa Sedan sought to combine five-passenger practicality with a high degree of comfort and refinement. It also offers an unexpected level of available entertainment and connectivity features, such as Bluetooth®, navigation system with 5-inch touch-screen display, Satellite Radio and an iPod®/USB interface.
“We see buyers in this segment as people who are always busy, even while relaxing,” explains Castignetti. “With the amount of time they typically spend in their vehicles, we want to make sure they feel good about their purchase long after the new car smell has worn off. So we invested in areas that they see and touch most – like available Fine Vision instrumentation, quality fabrics, bright trim work and comfortable seating for front and rear seat passengers.”
The new Versa Sedan’s interior volume of 90.0 cubic feet and trunk volume of 14.8 cubic feet (104.8 cubic feet total) are intended to not only look great on a specifications sheet – the passenger and cargo spaces have been configured for real-world use. Versa Sedan has, for example, more rear legroom than some mid-size sedans – trumping even luxury cars such as the Lexus LS460, BMW 5-series and Mercedes-Benz E-Class. And the trunk design focuses on useable space, taking into consideration everything from the size of the hinges to the shape of the sidewalls. A 60/40-split fold-down rear seat is offered on SL models for even greater versatility.
Other available interior features include trip computer, power windows with driver’s one-touch down, speed-sensing auto door locks, remote trunk release lever and steering wheel-mounted audio controls. Two interior colors are available, Sandstone and Charcoal.
“Since introduction of the original, Versa has been a segment leader in sales and share – something we expect to continue with this new generation design,” said Castignetti. “Its look, quality feel, performance and standard equipment present an exceptionally high standard for a vehicle with a $10,990 starting M.S.R.P.”
The Versa Sedan’s new exterior design is also a departure from most current compact sedans, offering a refreshing design character that is both sophisticated and highly aerodynamic. The designers gave the exterior shape a strong sense of volume, with a wide shoulder width and a smooth silhouette. In front, Versa Sedan features Nissan’s new signature sedan grille design and jewel-like headlights. The front end blends smoothly into the cabin, which offers flowing curves, while design elements such as the shape of the trunklid help give the new Versa Sedan excellent aerodynamics, including a low coefficient of drag of just 0.31.
In addition, to help ensure superb functionality, fresh ideas were addressed in the initial stage between the designers and the engineering team. For example, the indented line in the middle of the Versa Sedan’s sweeping roofline is not just a design feature, but a functional innovation that helps reduce the amplitude of the roof panel vibrations in order to create a quieter cabin interior without the use of reinforcement devices called “mass bumpers.”
“Design and engineering came together in an extraordinary collaboration to create a level of sophistication that you not only see but also feel,” adds Castignetti. “It helps provide a sense of ‘modern value’ that goes far beyond the mere purchase price, much like you expect from larger, more expensive sedans.”
Other exterior features include a fixed roof antenna, body-color front and rear fascias and available chrome-accented grille, blacked-out B-pillar, chrome door handles and front fog lights.
The 2012 Versa Sedan is offered in eight exterior colors, including Metallic Blue, Blue Onyx, Super Black, Brilliant Silver, Magnetic Gray, Red Brick, Fresh Powder and Titanium – which has previously been reserved for the Nissan GT-R among Nissan models.
Next-Generation Efficiency and an All-New V Platform
One of the biggest challenges in designing a compact sedan, of course, is where to put everything – people, cargo, engine, transmission and other mechanical components. Often the solution is to gather a fraction of an inch here, a fraction there and hope they add up to a usable benefit. For the new Versa Sedan, the approach was a little more radical – create a totally new global platform and drivetrain, reducing the size of engine and transmission, reducing the number of component parts and reducing platform weight.
“It’s unusual to develop a totally new platform for a vehicle in only its second generation, yet when driven by a culture of innovation, such investments are easy to make,” explains Castignetti.
The 2012 Versa Sedan’s all-new front-wheel drive global “V” platform, designated “V” for Versatile, utilizes nearly 20 percent fewer platform components and weighs around 150 pounds less than the previous “B” platform. While retaining the same 102.4-inch wheelbase and 66.7-inch width as the previous generation Versa Sedan, the new model is 1.2 inches lower in height (59.6 inches) and 0.6 inches shorter in overall length (175.4 inches). The biggest dimensional gain, however, is in the visible gain in trunk length – provided by a more compact engine/transmission design that allows for a 2.7-inch increase in rear overhang (the distance from the center of the rear tire to the rear bumper).
“The new Versa Sedan proves that when it comes to packaging and aerodynamic efficiency, not all small sedans are created equal,” says Castignetti. “The same can be said of the engine, which beautifully balances excellent environmental performance, responsive power and smooth, quiet operation.”
The second-generation 1.6-liter HR16DE 4-cylinder engine includes a range of cutting-edge technologies, making it one of the most advanced powerplants in class. For example, while the average engine uses only one injector per cylinder to inject fuel, the new Versa Sedan engine is equipped with two streamlined injectors mounted near the inlet valve for each cylinder. This dual injector system allows a wider injection of fuel, with the smaller nozzles delivering a finer spray (approximately 57 percent finer than the previous generation single injector design’s particle size) to help achieve stable combustion.
The new compact, lighter weight engine also utilizes a twin Continuously Variable Timing Control (CVTC) system mounted on both intake and exhaust ports (versus conventional CVTC systems which are mounted only on the intake port), similar to the system used on the flagship Nissan Maxima. Using a CVTC on the outlet port increases thermal efficiency, decreases inhalation resistance and offers an approximate four percent improvement in fuel efficiency. Other enhancements include the addition of a piston oiling jet, tuning of the piston top shape and expansion of the exhaust manifold diameter.
“To incorporate the new dual injector system into an entry-level vehicle is very fitting of Nissan’s corporate philosophy of ‘innovation for all’ – bring advanced technology to high volume segments rather than saving them only for high-end machines,” says Castignetti. “The new dual injector system also uses around half the amount of rare metals in the catalyzer by reducing the amount of unburned fuel and hydrocarbon emissions.”
The new 1.6-liter engine is rated at 109 horsepower @ 6,000 rpm and 107 lb-ft of torque @ 4,400 rpm.
The Versa Sedan is available with a 5-speed manual transmission (1.6 S model only) and with a next-generation Xtronic CVT™ transmission. The CVT allows continuous change of the transmission gear ratio by connecting the two pulleys with a metallic belt and changing their diameter by using hydraulic pressure. The new CVT design adds an auxiliary gearbox using planetary gearing, helping improve efficiency.
The CVT also features a transmission ratio of 7.3:1, which is broader than those of conventional CVTs and even typical 7-speed automatic transmissions. Friction is reduced by about 30 percent, weight by about 13 percent and overall size by about 10 percent versus the previous Versa Sedan CVT design.
Versa also offers P185/65R15 all-season tires with available 15-inch aluminum-alloy wheels.
“The result of all these enhancements and advances is that the new Versa Sedan engine burns cleaner and uses less fuel, which combined with the improved CVT performance and better aerodynamics helps improve fuel economy by about five miles per gallon versus the 2011 Versa Sedan,” says Castignetti. “Better mileage means fewer stops at the pump – and more ‘room in the wallet’ for other activities.”
Fuel economy for the 2012 Versa Sedan is estimated at 30 mpg City, 38 mpg Highway and 33 mpg Combined with the CVT transmission (27/36/30 mpg with the 5-speed manual transmission).
All 2012 Versa Sedans are equipped with an independent MacPherson strut front suspension and torsion beam rear suspension, with front and rear stabilizer bars. Other standard equipment includes Electric Power Steering and power-assisted front disc/rear drum brakes. An Anti-lock Braking System (ABS) with Electronic Brake force Distribution (EBD) and Brake Assist (BA) is also standard on all Versa Sedan models.
In addition, the new Versa will be the first Nissan model in the United States branded with the PUREDRIVE™ designation. PUREDRIVE will be used on models utilizing Nissan’s most advanced technologies to promote eco-friendly driving and lower CO2 emissions*.
Standard safety features found on every 2012 Versa Sedan include the Nissan Advanced Air Bag System (AABS) (includes dual-stage front supplemental air bags and front seat side-impact supplemental air bags for chest protection), seat-mounted driver and front passenger side-impact supplemental air bags, and roof-mounted curtain side-impact air bags for front and rear outboard occupant head protection.
Additional safety features include standard LATCH (Lower Anchors and Tethers for CHildren) system, child safety rear door locks, child seat upper tether anchors and Tire Pressure Monitoring System (TPMS), Vehicle Dynamic Control (VDC) and Traction Control System (TCS).
“This all-new Versa Sedan is a total value proposition,” concludes Castignetti. “The Big Small Car is bringing Innovation Within Reach to an eagerly awaiting audience.”
This is the Cadillac of Crossovers—the 2011 SRX. From its chiseled silhouette to its vertical LED taillamps, the design is pure Cadillac. Equally as remarkable is the intuitive technology SRX luxury crossover offers. Like available glide-up touch-screen navigation system, standard Bose® sound system, plus Bluetooth®3 and USB connectivity. There’s even a programmable Driver Information Center (DIC) that displays key data in high-resolution color. What’s more, there’s plenty of space and flexibility for whatever you bring along. Fold down the rear seats to create 60 cubic feet14 of usable space. Along with versatile room, there’s an abundance of luxurious details like available Sapele wood trim, French stitching and hand crafted interior along with polished chrome accents. Powering SRX is a direct injection 265 HP V6 engine, while available Continuous Damping Control suspension and a torque-vectoring All-Wheel Drive (AWD) system make SRX reassuringly nimble on the road. The 2011 SRX from Cadillac—it looks and performs like no other luxury crossover.
Cadillac SRX drives the way it looks: SEXY, FUN, AND APART FROM THE PACK
The 5-passenger SRX luxury crossover is unmistakably Cadillac:
- Chiseled bodywork that includes a signature grille design
- Chrome accents that offer a stylish, luxurious touch
- Signature LED vertical taillamps extend past the liftgate surface and wrap up over the top, creating a contemporary tail fin that’s pure Cadillac
- An aggressive, wide stance
Headlamps are as beautiful as they are functional, and are designed with advanced technology:
- Available Xenon High-Intensity Discharge (HID) headlamps provide brilliant illumination and a jeweled appearance accented by light-pipe technology
- An available feature uses sensors to read speed and steering angle and swivels high intensity headlamps up to 15 degrees to follow the direction of travel
This available feature is designed to let you:
- Program the liftgate to a height that’s easily reached, or to a height that avoids hitting low garage ceilings
- Once programmed, you can open the rear liftgate to the programmed height and close it, all at the touch of a button on the driver’s door or keyfob
The available glide-up touch-screen navigation and entertainment system features:
- Voice recognition
- 3D color imaging for enhanced viewing
- Pause-and-play radio—much like a built-in DVR for your car stereo—lets you pause live radio (including XM Radio4), record up to 20 min. of audio, then play it back at a later time. This capability remains even when the vehicle is turned off. For example, you can listen to a game on XM Radio4, pause the live broadcast, then turn off the car to refuel. When you get back in, you can resume from where you left off
- A rearview camera that provides a panoramic rearview with “guidelines” indicating the vehicle’s projected path when vehicle is put in reverse
- 10 GB hard drive that stores approximately 2,000 songs
- XM Radio4 with three-month trial that features exclusive entertainment, commercial-free music channels and a lot more
- XM NavTraffic20 that gives you live traffic updates when you need them most
- Full iPod13 and Bluetooth®3 integration
For rich, lifelike sound quality and clarity, enjoy the Bose® sound system with 8 speakers customized for the SRX interior. The sound system features:
- An integrated USB port18 that lets you play music and charge media devices without the need for special adapters. The USB port is identical to those found on personal computers
- Control and select your music using the steering wheel-mounted controls
- A single-slot CD player
- A 10-speaker Bose® 5.1 Surround sound system is available and includes pause-and-play radio—much like a built-in DVR for your car stereo—that lets you pause live radio (including XM Radio4), record up to 20 min. of audio, and then play it back at a later time. This capability remains even when the vehicle is turned off. For example, you can listen to a game on XM Radio,4 pause the live broadcast, and then turn off the car to refuel. When you get back in, you can resume from where you left off
This convenient technology lets you unlock and lock the doors and start the engine without accessing your keys.
- Available keyless access senses when you approach or leave the vehicle, and will unlock/lock the doors without you having to remove your keys from your purse or pocket
- Push-button start replaces your conventional key, allowing you to start and stop the vehicle’s ignition with the push of a button on the instrument panel
The SRX Luxury Crossover accommodates your lifestyle, in more ways than one, with features like:
- Rear seats that fold flat to create 60 cubic feet of cargo space in back
- An available U-Rail system with a unique adjustable cargo fence that helps cargo items stay exactly where they belong
- A convenient pass-through that accommodates skis and other long objects with ease
- A high-capacity double-deck glove box that is air-conditioned and can easily accommodate a 2-liter bottle
- Double-center armrest with storage space that features a dual-depth cup holder, so whether you have a small cup or a tall water bottle, it fits securely and stays in place
- Modular, underfloor storage that conceals cargo from the sun and passersby
- Additional storage compartments in the front and rear doors, and in the backs of the front seats
- An available programmable power liftgate lets you select a liftgate height of your choosing to avoid hitting what’s overhead, then program it. Once programmed, you can open it and close it, all at the touch of a button
- Standard roof rails that, when fitted with the appropriate, available racks or cargo boxes, can accommodate large items like snowboards or bicycles
Spanning 70% of the roof to let in fresh air to both front and rear passengers, this available feature includes:
- A power-tilt, sliding glass panel
- Express-open over front-row seating that requires just the touch of a button to activate
- A power sunshade for the entire sunroof area that blocks 100% of light
The hushed SRX interior—made possible through the use of triple door seals, a laminated windshield and side window glass—allows you to enjoy the many luxurious amenities SRX offers:
- Available power-adjustable pedals with memory settings that allow the pedals to be comfortably reached, regardless of driver height
- Hand-crafted surfaces that line the doors and dashboard that provide soft touch-points
- Available Sapele wood that is used to make the finest guitars and is known for its distinct grain and is as beautiful at night as it is in the daylight
- A leather-wrapped steering wheel and shift knob
- Available heated and ventilated front seats and available heated outboard rear seats for the ultimate in comfort
- Available tri-zone automatic climate control system with individual settings that let the driver, front passenger and rear passengers set their own desired temperature
- Available memory settings option recalls settings for two drivers, including driver’s seat position, adjustable pedals, outside mirrors and other personal preferences
A 3.0L V6 engine with 265 HP and 223 lb.-ft. of torque features advanced technology, like:
- Direct-injection technology that helps SRX offer more power while maintaining economy and lowering emissions. It delivers fuel more precisely to increase the efficiency of combustion. This means less fuel is consumed1. Another advantage: the SRX 3.0L V6 engine uses less expensive regular (87 octane) unleaded fuel.
- Variable Valve Timing (VVT) that allows the cam timing to change, which helps with greater efficiency and power, over a wider range of engine RPMs.
- A 6-speed automatic transmission is standard with Driver Shift Control that allows manual gear shifting without the use of a clutch pedal.
State-of-the-art torque-vectoring technology, this available system features:
- The continuous ability to assess the available traction and other driving conditions 100 times every second and adjust the distribution of torque to the front and rear wheels to maximize grip, control and balance
- The capacity to send up to 100 percent of the available power to just the rear wheels—should the conditions demand it—for confident driving even in extreme conditions
- An electronic limited-slip rear differential that is capable of shifting up to 85% of the torque from one rear wheel to the other as conditions demand
GM Vice President of Global Design Ed Welburn explains how Global design played a role in shaping Chevrolet’s next great vehicle.
It’s been around the world. Now it’s eager to come home.
The extraordinary new 2011 Chevrolet Cruze (available fall 2010) — which was baked in the Arabian desert, wintered in Scandinavia, punished in Venezuela and exercised in the Alps— has been turning heads and winning drivers across the globe after logging more than 4 million test miles, enough to circle the earth 160 times.
Boasting more interior space than Toyota Corolla or Honda Civic and an estimated 40 MPG highway on the Eco version (Based on GM testing and manual transmission. Official EPA estimates not yet available.), Chevrolet’s latest automotive marvel is ready to “Cruze” onto America’s highways this year. Ed Welburn — the architect of Cruze, Volt (arriving in select markets at the end of 2010), Sonic (arriving fall 2011) and other new Chevrolet models — is more than happy to talk about these big days for the company.
ED WELBURN: I’m so excited about this car. It’s a compact, but one with interior space. It has more leg room in the backseat than the Civic because of its long wheelbase, so it bridges the Compact Car/Midsize Car market. I think it will have a broad appeal because of that.
The market this car is going after — the Compact segment — is really the heart of the market globally. It’s true in China, it’s true in Europe and it’s becoming true here in the States as well. Cruze has been introduced in China. It’s been there for quite a few months now, and it’s doing extremely well. When you’re in Shanghai you see them everywhere. It’s in Europe now, and it’s on its way to the States.
The Cruze website says, “An all-star team of international designers pushed the interior boundaries of Cruze.” Tell us more about this.
I think all of our teams are special, but the Cruze folks did a very creative job. They landed on this design earlier than we normally do in the design process, and I thought that was great because it actually gave them more time to focus on execution.
When you sit in the interior and you look at that instrument panel, it just looks like a very premium interior. The right materials, the right graining of parts and just the appropriate amount of bright pieces here and there — details that really helped give it that kind of sparkle and inviting feeling that a great interior needs to have.
It showcases our commitment to making interior design a very high priority, which also is apparent in the latest Camaro,Equinox, Malibu and Silverado models. You live in the interior, and it needs to be a warm, inviting place.
That’s why we’ve put some of our most talented people on interior design. We have 10 design studios around the world, and every one of those studios has certain priorities and certain areas they’re really strong in.
In the past, as you were developing a vehicle, it would have a nice interior, then deep into the program, when you really had to balance the car financially, they would start to take content out of the interior because it was too late to change anything on the exterior. We don’t do that anymore.
I think we manage the program — and by “we” I mean not just design, but engineering, marketing and planning — far more efficiently, and the content remains in the interior. We all have to work together, and when that occurs, it all connects.
In 2003 you replaced the retiring design chief after his stellar 42-year career at GM. Do you think you’ve put the “Ed Welburn imprint” on the Chevrolet look at this point?
Well, I wouldn’t necessarily put it that way. But the team that I lead really has developed a new design language for Chevrolet. The face of Chevrolet has become consistent globally. One of the first challenges I took on when I took this job was to develop a clear identity for Chevrolet global, a spirit and energy in the car that is recognized wherever you go around the world.
What kicked off a lot of that work was developing the Camaro, a very spirited design. I like to say there’s a bit of that Camaro spirit in everything we develop for Chevrolet. Some of that energy, that tension, is in every design. It’s certainly in the Cruze. I look at it maybe from an abstract perspective, but really the form is very authentic. That’s what Chevrolet is all about. Its vehicles are very lean and very agile, and have a lot of spirit. Every Chevrolet should have a lot of spirit.
Where do your designers take their inspiration? Do they ever look outside the auto industry?
I think you have to. We certainly benchmark the competition quite thoroughly, but if you’re only looking at your competition’s vehicles, by the time your car comes to market it’s a used car. You can only take that so far. You’ve got to look at what’s happening in the electronics industry, what’s happening in product design, what’s happening in fashion.
There is some very creative use of material in the Cruze interior. It’s a very interesting and different approach when you look at the instrument panel and some of the textures that are used. That influence came from the fashion industry.
Certainly, internally we’re developing some concepts that you’ve never seen. Camaro is a real halo for the brand. So is Corvette. The Cruze interior has a “twin-cockpit” design as we call it, very much inspired by Corvette. It’s like the driver has his or her cockpit, and so does the passenger. It goes back to the Corvette of the late 1950s, and you see it repeated in the Sting Ray of the early ’60s, handled in a different way, but that twin cockpit is there. And now we use those basic shapes for all of our cars. Malibu has it, Cruze has it and every other new Chevrolet to come will as well.
What role does consumer input play in influencing design?
It’s very important. I mean, we’re not designing these cars to hang in a modern art museum. They are designed for customers across the country and around the world. And we have to have a real dialogue. It’s not just us talking to customers. In the case of Cruze,
I mentioned that it’s sold in China, Europe and India. We talk to all these customers around the world because the basic design of the Cruze, at a glance, will look the same everywhere. But we really have to dial in the design to local cultures, local customs and design trends.
The interior finishes and materials might be a bit different in the States than in India, for example. There may be one trim level or wheel size that’s different here from another part of the world. You only know exactly what’s right for customers if you have a good dialogue with them. And that’s why the focus groups and research take place.
Our design centers are very close to our customers, very close to the cultures, and they have a good understanding of what really connects.
Well, I think the important thing is that the Chevrolet brand really continues to grow and its influence globally will be tremendous. I think the best days of Chevrolet are ahead of it because of that. Our design centers have a tremendous focus on the brand, and a great deal of it is for Chevrolet here in the States.
There will be far more emphasis on very spirited small cars. It is my feeling that we need to respect our customers who want a small car as much as our customers who want any other vehicle type, and those designs need to be very complete and very creative in their execution. I think fuel
economy will continue to be significant, probably even more so, and we’re certainly prepared with the Cruze and its great fuel economy figures (an estimated 42 HWY MPG2 on the Eco version), and with Volt on the horizon. In the future, whatever we can do to make the design more efficient and even more aerodynamic will certainly help and will have an influence on fuel economy as well.
And two more, the all-new Sonic and the 2013 Spark, are on the way?
I think that Sonic, which is in production, and the Spark (coming 2013) are very good examples of developing small cars that have a lot of spirit. Spark isn’t just a small, affordable car; I believe it’s a lifestyle choice. There are some who will purchase the car just because they like the size or they like the kind of energy or personality it has. I want one because I just think it’s a cool car.
7 Ways to Determine Your Chevrolet Style
GM Vice President of Global Design Ed Welburn discusses the design elements you should look for when choosing your next Chevrolet vehicle.
- Love at First Sight Does the exterior design draw you in — the proportions of the car, its stance, its color, its form? There’s a whole emotional quality that comes from the exterior design.
- Mind the Gaps Pay attention to detail and the perceptual quality that make a vehicle — the fit, the finish and the nice, tight gaps between all the elements of the design.
- Get a Handle on It Do you feel comfortable opening the driver-side door? Can you picture yourself doing it thousands of times during your ownership of the vehicle?
- Welcome Inside Do you find the interior to be warm and inviting? Every Chevrolet features materials that look far more expensive than they actually are.
- Master of Your Domain Look at the instrument panel. Are the controls right where you want them to be, where they need to be? Make sure all the controls are easily within your reach.
- Visibility Is a Critical Factor Do you have a clear view of the road from the driver seat? The visibility throughout the interior — being able to see everything and being able to see the area surrounding the vehicle — is very important.
- Smooth Operator Do you like how the controls feel as you turn a knob or move the shifter from Park into Drive? It’s not enough for the interior to look richly appointed; it needs to function, too.
Pine Belt Chevrolet Joins Chevrolet Dealers Nationwide to Fight Breast Cancer!
October is National Breast Cancer Awareness Month and Chevrolet Dealers nationwide are celebrating the brand’s 100th birthday by joining with the American Cancer Society to help create a world with Less Cancer, a world with More Birthdays.
Pine Belt Chevrolet of Eatontown is proud to join Making Strides Against Breast Cancer. Pine Belt employees have joined the team and will participate in the Making Strides walk in Point Pleasant Beach on October 16th and will be asking their friends and family to help support this effort by making online donations to the American Cancer Society – Donate Today
Breast Cancer is expected to take the lives of nearly 40,000 women in 2011 and nearly a quarter of a million new cases are estimated to be found. Even men can get breast cancer. While far less common than for women, more than 2000 men are diagnosed each year with breast cancer. Making Strides Against Breast Cancer helps support the American Cancer Society and its efforts to find better treatments, earlier diagnoses, and programs to support Breast Cancer survivors and their families.
Chevrolet is joining the Society to help support Making Strides and the American Cancer Society. As part of its 100th Birthday Celebration Chevrolet will be offering special programs and discounts, including service rebates, which we will encourage customers to donate the American Cancer Society.
No one is untouched by cancer and Breast Cancer in particular. We all know someone who has lost a loved one to Breast Cancer. Early diagnosis and early treatment can help survival rates. Scientists and doctors continue to find new ways to fight these diseases and more and more women are surviving, but so much work remains. We at Pine Belt wholeheartedly support the American Cancer Society and ask you to help too! Support the American Cancer Society and Making Strides Against Breast Cancer. For 100 years Chevrolet has been part of life’s journeys – even the detours. With your help we can all find a smoother road for those people who have heard the words “You Have Breast Cancer”.
For more information about Pine Belt Chevrolet’s Making Strides Against Breast Cancer please contact Gene McFadden, Chevrolet Sales Consultant, 732-542-1000